Posts Tagged ‘single customer view’

Your name is too “common”….

Monday, September 7th, 2009

chinese-characters

A major bank in Dongguan (China)  refused a potential customer because his name is Li Jun. Apparently, there were already over 300 bank accounts assigned to the name Li Jun. Not  that this particular Li Jun was responsible for opening all these accounts, there were just too many men with exactly the same name. The bank states that the refusal is nothing personal, since nobody with the name Li Jun will be accepted as customer in the near future….. In the meanttime, Li Jun is taking legal action against the bank. (more…)

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Posted in Data Governance, Data Quality | No Comments »

The added value of an integrated customer view

Monday, December 8th, 2008
MDM Demo

The added value of an integrated customer view depends strongly on the quality of that integrated customer view. Every organization that is seriously planning to create a single customer view should ask itself the following question: “What determines the quality of my customer view and so the accompanying level of added value?”

Prior to answering this question we need to take one step back. Why does not every organization have a single view of the customer? The cause lies in the fact that many organizations have their customer data spread across multiple systems all facilitating separate business processes. Additionally customer data is often highly polluted, fragmented and incomplete.

(more…)

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Posted in MDM for customer data | No Comments »