Posts Tagged ‘customer view’

The value of Christmas cards

Thursday, December 3rd, 2009

christmas tree

Every year when autumn comes the assistants of the sales department get a little nervous. They know what will happen in short term. It’s almost Christmas and the selections of contacts to receive a Christmas card have to be made. 

Every year it’s the same. First the selections for every account manager are made and they will have to check manually if these are correct. This year will be the same as ever, which means that:

  • relevant companies and contacts are missing
  • new companies and contact persons will be added
  • contact persons will be deleted
  • contact persons will be transferred to their new company
  • addresses appear to be not up-to-date (more…)

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Your name is too “common”….

Monday, September 7th, 2009

chinese-characters

A major bank in Dongguan (China)  refused a potential customer because his name is Li Jun. Apparently, there were already over 300 bank accounts assigned to the name Li Jun. Not  that this particular Li Jun was responsible for opening all these accounts, there were just too many men with exactly the same name. The bank states that the refusal is nothing personal, since nobody with the name Li Jun will be accepted as customer in the near future….. In the meanttime, Li Jun is taking legal action against the bank. (more…)

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The “miracle” of customer data integration

Monday, August 24th, 2009

mulitple view

The more a company knows about its customer’s wishes, needs and habits and the more that company is able to tailor its proposition accordingly, the greater the value it will eventually provide for its customers. We all know that there are countless examples where defective, fragmented, or just plain poor customer data cause unnecessary costs, decrease in revenue, employee dissatisfaction or frustation, damage of the corporate image and many other unsdesirable or painful consequences.

Customer data quality and integration problems impact every area of the value chain of organisations. Far too often companies have a multiple view of their customers. Customer Data Integration (or MDM for Customer Data) is the key to providing companies with a single view of their customer. (more…)

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Who are my customers?

Thursday, October 2nd, 2008

For marketeers it is a daily struggle. Where are my customers, what do they like, how can I reach them? Building a single view of the customer requires knowing a fair bit about them.

Ideally you want to know more then the data points your organisation is able to collect like address, order history and phone number (and please let those be accurate). What would really help effective marketing is knowing your customer’s contact preferences, social demographics, financial health, social network, employment, daily commute, etc. etc.

Keeping your data accurate with people moving, dying and changing jobs all the time is difficult enough as it is. Keeping abreast of your customers social data seems virually impossible. Has anyone experimented with collecting social network data to do this?

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