Archive for December, 2009

Let’s be honest – Solve your data quality before jumping into Pattern-Based Strategy

Monday, December 21st, 2009

pattern

In the evolution of information technology Gartner provided a new term as ultimate goal to reach: Pattern-Based Strategy.

As you were reaching for the  final destination in your ultimate journey to transform bits and bytes to real information, again you encounter a new optimum. Pattern-Based Strategy, as described by Yvonne Genovese et al. can be identified as the last era in all the eras of  IT-value add. Basically, the level of control identifies in which of the era you currently operate – from tight control and pure automation in the ‘old’ days via augmentation, e-commerce/Web 1.0 and web 2.0 to the highest era called – Pattern-Based Strategy. (more…)

The value of Christmas cards

Thursday, December 3rd, 2009

christmas tree

Every year when autumn comes the assistants of the sales department get a little nervous. They know what will happen in short term. It’s almost Christmas and the selections of contacts to receive a Christmas card have to be made. 

Every year it’s the same. First the selections for every account manager are made and they will have to check manually if these are correct. This year will be the same as ever, which means that:

  • relevant companies and contacts are missing
  • new companies and contact persons will be added
  • contact persons will be deleted
  • contact persons will be transferred to their new company
  • addresses appear to be not up-to-date (more…)